#WHY IS THERE NOT A NETFLIX APP FOR MAC TV#

Apple’s attempts to win Netflix overĪfter Netflix had started rolling out its test of removing IAP support, Apple crafted a detailed slide show presentation for the company in an apparent attempt to convince the company to keep supporting the payment method.

#WHY IS THERE NOT A NETFLIX APP FOR MAC TV#

One interesting tidbit is that in these various meetings between Apple and Netflix, there was apparently talk of the two companies coming to a “middle-ground solution for the TV app,” referencing Netflix’s refusal to integrate with Apple’s TV app. I’ve let Eddy know how they feel, but he rightly points out that if we can’t get it done, then we have less to lose. In one email, Stern wrote that he had spoken to Apple’s Services boss Eddy Cue, who wanted to meet with Netflix CEO Reed Hastings directly.Įddy has asked that before we agree to the A/B test (i.e., if Matt, Pete & I fail with Greg Peters and Bill Holmes), he wants to meet with Reed. The Apple executives on the email thread arranged a variety of meetings with Netflix to discuss the company’s planned tests regarding IAP. “If so, how should those punitive measures be communicated to Netflix?” “Do we want to take any punitive measures in response to the test (for examples, pulling all global featuring during the test period)?” Oliver wrote. Netflix seemed to imply that this was not the case, but specific data is redacted.Īlso in the email, Oliver questioned whether Apple should take any “punitive measures” in response to Netflix’s planned test to remove IAP support in certain markets. Apple internally suggested that this could be due to people getting Netflix gift cards, therefore requiring them to switch to the Netflix website for payment. That is, a higher than usual amount of people paying via Apple’s AIP system were ending their Netflix subscriptions than on other platforms. The “voluntary churn issue” that Oliver refers to is that Netflix has a higher amount of “voluntary churn” among those paying via the App Store. We expressed our concern that running this test would create a bad customer experience for app users in those markets and limit co-marketing opportunities, including on-store featuring. They would like to run the test in May and June, and estimate this test would impact 1.9% of annual in-app signups.

To measure this, they proposed a test that would remove the ability to purchase the subscription via in-app purchase in a select number of markets for a two-month period (see list of markets below). Outside of the voluntary churn issue, Netflix is concerned with understanding the incremental value of offering subscription via IAP on iOS. Eric Gray – Product Manager, Commerce & Pricing for Apple ServicesĪs Apple’s Oliver wrote in the opening email of the thread:.Carson Oliver – Director of App Store Business Management.

Christopher Campbell – Apple Hardware Engineer.

Sheryline Chapman – App Store Business Management.

Those on the email thread, which ran from February through April of 2018, included: Apple trial, a detailed new email thread has come to light showcasing internal communication at Apple once the company became aware of Netflix’s plans to roll out an A/B test focused on use of the App Store’s In-App Purchase system. In the months leading up to that, Apple was scrambling internally to convince Netflix to change its mind.Īs part of the Epic vs. The backstory here is that Netflix dropped support for new users to sign up for a subscription in the Netflix for iPhone app in December of 2018. As Netflix was plotting its roadmap, Apple made a multitude of last-ditch efforts to win the company over. Apple show how Apple attempted to convince Netflix to continue using the App Store In-App Payments system. New internal emails and presentation documents revealed as part of the Epic vs.

Why is there not a netflix app for mac